If you could be a fly on the wall at a publisher’s acquisition meeting—in which the Powers that Be gather to decide whether to make an offer on a new book—here are the comments and questions you’d be most likely to hear on a regular, rotating basis:
- “I can’t tell what the book’s about.”
- “I don’t have any confidence the author can deliver a workable manuscript on time.”
- “The title is awful.”
- “Who’s the audience for this book?”
- “This is a great book idea. Unfortunately, another publisher put it out last year and made it a bestseller.”
- “How is the author going to help sell this book? She doesn’t seem very connected or marketable.”
- “What’s the competition? How’s this book going to stand out from the others?”
As former editorial directors, we evaluated countless proposals and have heard these things time and again. We’ve seen editors come in with their heart set on acquiring a book because they love the writing—only to get shot down by the other decision-makers because they cannot answer these questions. How can you make sure this doesn’t happen to you? By answering all of these questions in a killer book proposal that shows you’re savvy about the business side of things.
That’s where we come in. In our 4-hour workshop on Jan. 26, “Craft a Winning Book Proposal,” we’ll cover everything a successful proposal must include. Through a combination of lecture and hands-on exercises, you’ll learn how to ensure that your book rises above the slush pile and gets the attention it deserves. It will be an afternoon well-spent!