Market While You Write: Building an Audience Before You Publish Your Book (ASYNCHRONOUS)

with Beth Jusino

Genres: The Writing Life

Online Asynchronous

Intermediate

4 Sessions

Start Date: October 17, 2022
End Date: November 7, 2022
Time: - - - PT
Capacity: 20 seats
Member Price: $216.00
General Price: $240.00

Like it or not, marketing is part of a modern author's job description, and it starts long before the book comes out. This four-part self-paced class explores practical and realistic ways for writers to gather a community. With lots of discussion and guided assignments between classes, attendees will explore when and how to use social and traditional media, short stories and articles, influencers, and more.

This class takes place online through our partners at Wet Ink, and sessions can be done at your own pace throughout the week.

Registration dates:

August 22: Scholarship Donation Day (Learn more.)

August 23: Member registration opens

August 30: General registration opens

Beth Jusino

Beth Jusino

she/her

Beth Jusino has more than twenty years of experience helping writers navigate the complicated space between manuscript and final book. A former literary agent and marketing director, she’s now a writer, developmental editor, and publishing consultant for both traditional and self-publishing authors. She’s the author of the award-winning Walking to the End of the World: A Thousand Miles on the Camino de Santiago and The Author's Guide to Marketing, and she’s ghostwritten and collaborated on half a dozen additional titles for both large and small presses. Beth is a member of The Authors Guild and the Northwest Editors Guild, and has taught at writers’ conferences and book festivals around the world. Visit her online at www.bethjusino.com or on Twitter/Instagram @bethjusino.

Most classes are offered at a general and member tuition rates based on instruction hours, with Hugo House members receiving a 10% discount on classes fewer than six sessions.

Early bird discounts are available during the first two weeks of registration and apply to both general and member tuition rates.

To help provide financial accessibility to our class offerings, some classes each quarter are offered with a sliding-scale tuition model, allowing students to pay what they can for the class. For these classes, tuition increments starting at $5 and going up to 125% of the standard pricing will be listed on the page.

Hugo House will only process refund requests that are submitted 5 business days or more before the class start date. To request a refund, log in to your account, go to “My Account,” select the “Orders” tab on the left-hand side, click the appropriate order, and request a refund for your specific class. Administrative fees apply. Please see our full refund policy here.

We do not record classes. However, an exception if a student has specific access needs.

We encourage students to only sign up for classes that fit with their schedule.   

We do not tolerate racist, sexist, homophobic, ableist, transphobic or any other oppressive behaviors, regardless of who commits them. Please check out our full community guidelines by clicking here. If an instance of community guidelines are violated and not resolved within the classroom, students may let us know by filling out the student incident report.

Classes may be cancelled if less than the minimum number of students are enrolled within ten days before the class start date. If Hugo House needs to cancel a class for any reason, students can choose between receiving a full credit toward future classes or full refund.

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