MenuSkip to content
- Events & Programs
Intermediate/Advanced. This class presents a checklist, beginning with the completed first draft and the first 50 pages spotless. It ends with a book contract. Copious handouts guide you through elements required in the all-important query letter and synopsis, the pros and cons of approaching an agent versus the publisher directly, and how to research likely candidates.
Save $10 with Early Bird Coupon 2016fall10 | Expires August 29
Due to COVID-19, all classes will take place online-either through Zoom or through Wet Ink, our asynchronous learning platform-through Winter quarter 2021.
All times are listed in Pacific Time.
Class Type: 1 SessionFiction, Multigenre, Nonfiction, Publishing, The Writing Life
Start Date: 10/29/2016
Days of the Week: Saturday
Time: 2:00 PM – 5:00 PM
Minimum Class Size: 5
Maximum Class Size: 15
Become a member >
$89.00 General Price:
Class has begun, registration is closed.
Alice B. Acheson has been advising authors very early in the publishing process, at the proposal stage, to start working on a marketing and publicity campaign for a book before a publisher even sees the manuscript. Then once authors sign with a publishing house, they want advice on what to expect from their publishers and what they should be doing for themselves. Authors are willing to take more responsibility but are overwhelmed by all they are asked to do and want to be sure their time is spent wisely. They want time to write and they want guidance in the marketing strategy.
Alice has decades of experience as an editor, publicist, marketing specialist and publishing consultant. She works with authors (all genres), illustrators and photographers as well as large and small publishers. She has negotiated book contracts, sold subsidiary rights, and edited and publicized books. Four recipients of her publicity prowess have appeared simultaneously on The New York Times bestseller list. She is particularly proud of her efforts for Old Turtle by Doug Wood, the author's first book from a publisher who had never published a children's book nor nationally marketed any of their books. It won the American Booksellers Association Book of the Year and sold 800,000 copies prior to its sale to Scholastic. For her efforts Alice was given the Literary Market Place Outside Services Award for Advertising, Promotion, and Publicity. She lives in Friday Harbor, WA and can be contacted at Aliceba7@gmail.com. More information can be found here .