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Course Catalog

Pitch Your Passions (ONLINE)

Introductory/Intermediate | Distinguish yourself in the freelance marketplace by defining your niche. In this class, novice freelancers and more established writers looking to secure paid assignments with newspapers, glossy print, and digital media outlets will discuss niche markets such as book and product reviews, fashion, food, home décor, and more. We’ll learn how to develop or define an area of expertise, strengthen pitches, and use a single story for multiple outlets.

This class takes place online through our partners at Wet Ink, and sessions can be completed at your own pace throughout the week.

Due to COVID-19, all classes will take place online until further notice. If there's a possibility that your class might take place in person, you will be notified in advance. Even if classes can be held in person, there will always be a hybrid option to participate via Zoom.

Classes with "Zoom" in the title will be held via Zoom even after our doors open. Classes listed as "Online" will be held on Wet Ink, our platform for asynchronous learning.

All times are listed in Pacific Time.

Instructor: Rachel Werner

Class Type: 4 Sessions

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Term: Fall 2020

Start Date: 10/04/2020

End Date: 10/25/2020

Days of the Week: None...

Time:

Minimum Class Size: 5

Maximum Class Size: 15

$216.00 Member Price:
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$240.00 General Price:

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Rachel Werner

Rachel Werner is the Content Marketing Specialist for Taliesin Preservation—a National Historic Landmark and the home, studio, school and 800-acre estate of Frank Lloyd Wright. She is also guest faculty at The Highlights Foundation; a 2018 We Need Diverse Books mentorship finalist; and a 2017 World Food Championship judge. Formerly the digital editor at BRAVA (a Wisconsin-based publication created by women for women), she enjoyed overseeing culinary, arts, style and live event coverage while working in the media in addition to contributing print, photography and video content to BLK+GRN, Madison Magazine, Entrepreneurial Chef, Hobby Farms Magazine and Urban Farm. She is equally grateful to have presented this year at the University of Wisconsin-Madison Writer's Institute and Write to Publish at Portland State University on digital marketing and social media strategy for writers.

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