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You love the writing, don’t like the marketing. You don’t know how to navigate today’s tsunami of publishing and marketing information, how to research and compile a list of publishers and agents best suited for your manuscript, and how to ensure that you and your manuscript receives the deserved recognition. We begin with a timeline (before the book is published) to guide the entire process. The pre-class assignment is to write a sell sheet based on instructions received upon registration.
Due to COVID-19, all classes will take place online-either through Zoom or through Wet Ink, our asynchronous learning platform-through Winter quarter 2021.
All times are listed in Pacific Time.
Alice B. Acheson has been advising authors very early in the publishing process, at the proposal stage, to start working on a marketing and publicity campaign for a book before a publisher even sees the manuscript. Then once authors sign with a publishing house, they want advice on what to expect from their publishers and what they should be doing for themselves. Authors are willing to take more responsibility but are overwhelmed by all they are asked to do and want to be sure their time is spent wisely. They want time to write and they want guidance in the marketing strategy.
Alice has decades of experience as an editor, publicist, marketing specialist and publishing consultant. She works with authors (all genres), illustrators and photographers as well as large and small publishers. She has negotiated book contracts, sold subsidiary rights, and edited and publicized books. Four recipients of her publicity prowess have appeared simultaneously on The New York Times bestseller list. She is particularly proud of her efforts for Old Turtle by Doug Wood, the author's first book from a publisher who had never published a children's book nor nationally marketed any of their books. It won the American Booksellers Association Book of the Year and sold 800,000 copies prior to its sale to Scholastic. For her efforts Alice was given the Literary Market Place Outside Services Award for Advertising, Promotion, and Publicity. She lives in Friday Harbor, WA and can be contacted at Aliceba7@gmail.com. More information can be found here .