Strategic creative communication is key to developing an organization or brand's narrative. Using fiction techniques and elements of storytelling, this class will help you fine-tune messaging, analyze your audience, craft the optimal vehicles for bringing a narrative and audience together, and tell stories that keep an audience engaged. This workshop may be particularly useful for writers who also work as arts administrators, copywriters, or digital content creators.
March 13: Scholarship Donation Day (Learn more.)
March 14: Member registration opens
March 21: General registration opens
Rachel Werner is a teaching artist for Hugo House, The Loft Literary Center, and Lighthouse Writers Workshop in addition to being the founder of The Little Book Project WI. Her literary writing and craft essays have been featured by Off Menu Press, Digging Through The Fat, and Voyage YA Literary Journal. A selection of Rachel's recipes is included in Wisconsin Cocktails (UW-Press, 2020)—and her poetry in the anthology Hope Is The Thing: Hope is the Thing: Wisconsinites on Perseverance in a Pandemic (The Wisconsin Historical Society, 2021). She also regularly contributes content to TheKitchn, The Spruce Eats, and Fabulous Wisconsin.