DIY Publishing Series: Author as Entrepreneur [Waverly Ftzgerald and Annie Pearson]
In this session, we’ll focus on the basics of the business and economics of selling books. Review the distribution process: how books get to readers and how booksellers buy and display books. Estimate potential income, establish a break-even point and revisit your original budget. Determine how you will measure success and review (or revise) your vision and goals. Handouts: Budget and examples of distributor contracts and consignment policies.