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The Craft and Business of Blogging

with Rachel Werner

Genres: Fiction, Nonfiction, The Writing Life, Memoir, Essay

Online

Introductory, Intermediate

4 Sessions

Start Date: October 22, 2026
End Date: November 12, 2026
Day of Week: Thursday
Time: 10:00am - 12:00pm PT
Capacity: 20 seats
Member Price: $274.50
General Price: $305.00

Blogging is one of the most versatile ways writers can build an audience, establish an online presence, create new professional opportunities, and generate income. Whether you're launching your own blog or hoping to write for businesses, organizations, or other publications, this two-session workshop will help you build a strong foundation.

We'll begin with the essentials of a successful blog, from choosing your niche, platform, and target audience to creating engaging content readers want to return to. Through guided writing prompts and in-class workshopping, you'll draft blog posts while developing a sustainable approach to publishing.

You'll also learn practical strategies for growing your readership, building your brand, and expanding your opportunities as a writer. We'll explore ways blogging can generate income, including sponsored content, affiliate marketing, and writing for businesses and organizations. We’ll also cover marketing yourself, attracting clients, and growing your professional opportunities.

This class is best suited for beginning and intermediate bloggers who are in the early stages of launching a blog, growing an audience, or exploring opportunities to write for other websites, businesses, or organizations.

This class focuses on: 

  • Generative Writing: Producing new writing through prompts and exercises. 
  • Workshop: Students submit work and receive feedback from the instructor and/or classmates. 
  • Writing Life & Process: Developing writing habits, overcoming procrastination, or sustaining creative momentum. 

What to expect:  

  • Goal-Setting & Accountability: Includes tools or practices to help students stay motivated. 
  • Project-Based: Students will work toward completing a specific project (e.g., a story, poem, or essay). 
  • Career & Industry Guidance: Focuses on navigating the writing profession. 
  • Lecture: Instructor-led teaching 
  • Class Discussion: Facilitated class conversation 
  • Prompts & Exercises: Class features guided writing activities. 
  • In-Class Writing Time: Class will include dedicated time to write. 
  • In-Class Sharing: Students are invited to share their writing aloud or in small groups during class. 
  • Instructor Feedback: Students receive direct feedback from the instructor. 
  • Peer Feedback: Students share and critique each other’s work. 
  • 1-2 hours of reading and/or writing outside of class per week. 

Students say… 

“Rachel is a terrific teacher and she really inspires her students! Also, the combination of her lectures and the exercises she had us do was powerful and effective. A huge thanks for this class!” 

“Rachel's effervescent personality, the resources she shared with us, the guest speaker! Those are just some of the highlights. So much good, practical advice and info that we can put into practice now. She kept the class lively and engaged.”

Registration Dates: 

  • August 11: Member registration opens at 10:30 am PT     
  • August 18: General registration opens at 10:30 am PT   
  • August 25: Scholarships open 
  • August 30: Last day of Early Bird discount

Rachel Werner

Rachel Werner

she/her

Rachel Werner is the author of the kidlit FLOODS (Capstone 2022), MOVING AND GROOVING TO FILLMORE'S BEAT (Capstone 2023), and THE GLAM WORLD TOUR (Capstone 2025) as well as several titles in Capstone's Pebble Explore series such as ADA LOVELACE CREATES AN ALGORITHM. She also wrote the cookbook MACRO COOKING MADE SIMPLE (Chartwell Books 2023), in addition to the forthcoming nonfiction YA title GLOW & GROW (Bloomsbury 2027). She is on faculty for Hugo House in Seattle, Lighthouse Writers Workshop in Denver, and the Loft Literary Center in Minneapolis, where she leads curricula to educate writers and content producers in marketing their work. A regular book reviewer for Shelf Awareness, Rachel has contributed print, photography, and video content to Edible Madison, Highlights Foundation, The Spruce Eats and TheKitchn. She is currently represented by Megibow Literary Agency

Each class description includes a breakdown of what you can expect in terms of in-class activity, feedback, and homework (if any). 

Generative means you’ll be generating new writing, either in class or at home between classes.

Workshop means you’ll be sharing work to be read and critiqued by your instructor and classmates and that you will also be critiquing the work of your peers. 

Reading means you’ll be doing close reading of a work with an eye toward craft. 

Craft discussion means you’ll be looking at the tools writers use to do that thing they do so well and then trying it out yourself.

Class levels are designed for various stages of the writing journey. Simply self-select the level that sounds best for where you’re at. 

Introductory: This is your first creative writing workshop, first writing class since high school, or first foray into a new genre or form. You’re looking to try something new, kickstart your writing, and/or establish yourself in the fundamentals.

Intermediate: You have a strong understanding of writing fundamentals and are eager to deep dive into craft. You’re honing your writerly identity and voice through independent projects. In workshop, you look for constructive feedback and are ready to do writing and reading outside of class.

Advanced: You’ve written a significant body of work and have taken it through several stages of revision. You’re getting ready to publish or are in the early stage of publishing, and you’re interested in refining the skills that will take you to the next level in the literary industry.

All Levels: You are any of the above and are looking to play with new possibilities.

Zoom information for both classes and events are now available in your account.

  1. Login to your account.
  2. Go to “My Account.”
  3. Select either the “Classes” or “Events” tab.
  4. Click on your upcoming class or event to view the Zoom details.

You’ll also receive an email including Zoom information three days before the first day of class.

If you have any questions please contact us at welcome@hugohouse.org  

Write With Hugo House is our free monthly write-in program that takes place online via Zoom.  

We also have payment plans available for most of our classes. These payment plans are available to all students. Additionally, we offer partial scholarships (covering up to 40% of class tuition) for students who meet our income guidelines.  

Lastly, we announce flash sales, early bird periods, and special deals through our e-newsletter; sign up at the bottom of this page. 

 

Our payment plan policy: 

Payment plans are available for all classes and can be purchased through our website. To register for a payment plan, select “Pay in installments” on the class details page, select your preferred option, and proceed to add to cart usual. The following policy applies to all payment plans:

  • We charge a 5% nonrefundable administrative fee for all payment plans.
  • The administrative fee is calculated based on the general class price. Discounts through memberships, coupons, scholarships, gift cards, or other promotions do not affect the administrative fee.
  • Extended payment plans up to 8 monthly installments and 16 semi-monthly installments are available upon request.
  • We are unable to hold seats for prospective payment plan students. Students will be enrolled once their first installment has been paid.
  • If you need to cancel, Hugo House will issue refunds according to its cancellation and transfer policies. Your 5% nonrefundable admin fee will not be refunded.
  • If you withdraw from a class after it begins, you will not receive a refund and are still responsible for paying the full course tuition.

Asynchronous classes are perfect for students that need flexibility!

During an asynchronous class, instructors release new lessons once per week. Students then have one week to complete that lesson and any accompanying coursework. You’ll learn as much as you would in a traditional class but with the flexibility to work at the best times for your schedule!

While there are no live sessions, asynchronous classes are still a lively and rigorous experience. Async classes are not static lessons but an adaptable and energetic community space. Be ready to work in a collaborative environment, giving and receiving feedback on your writing, participating in discussions, and growing your writing practice in a way that works best for you.

Asynchronous classes take place through the website Wet Ink. Students receive an invitation to the class and to set up a Wet Ink account on the start date of the class. Each week of the class, a new lesson will be available through the Wet Ink portal. Classes close two weeks after the end date, and students receive an email containing their content from the class when it closes.

Hugo House will only process refund requests that are submitted 5 days or more before the class start date. To request a refund, log in to your account, go to “My Account,” select the “Orders” tab on the left-hand side, click the appropriate order, and request a refund for your specific class. Administrative fees apply. Please see our full refund policy here.

To request a refund for class credit, please note such in the message section of your refund request.

In general, we do not record classes. However, an exception can be made with instructor approval if a student has specific access needs.

We encourage students to only sign up for classes that fit with their schedule.   

We do not tolerate racist, sexist, homophobic, ableist, transphobic or any other oppressive behaviors, regardless of who commits them. Please check out our full community guidelines by clicking here. If an instance of community guidelines are violated and not resolved within the classroom, students may let us know by filling out the student incident report.

If Hugo House needs to cancel a class for any reason, you’ll receive a full refund.

You can apply for a scholarship by clicking the red “Request a Scholarship” text on class pages. The scholarship request text is located at the top of each class page, underneath the “add to cart” button.

Scholarship application dates can be found in our Academic Calendar. 

Due to the limited number of scholarships, please only request up to two scholarships for two different classes per quarter if you truly meet the financial need requirements.

Hugo House members get to register early for classes – a full week before they open to the general public!, receive a 10% discount on events and classes, and more. See the full list of membership benefits here!

Donations of all sizes allow us to provide access to quality writing classes, events, and experiences for all. Please consider making a donation to Hugo House today. 

If you’re interested in contributing your skills, Hugo House accepts volunteer applications for a variety of roles, including event support, administrative tasks, and more. Learn more on our Volunteer page. 

Finally, becoming a member is an excellent way to support Hugo House and our mission. 

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